How Vietcetera Benefits Brands

Founded in Ho Chi Minh City, Vietcetera provides a digital platform designed to connect modern Vietnam with a global audience. Its content covers Vietnam affairs, society, business and more for millennials and Gen Z audiences.

AWS helps the publisher deliver personalised podcasts, videos and news content globally in English and Vietnamese to its 20 million monthly users on its website. With AWS, it creates website landing pages twice as quickly and scales podcast production by 50 per cent for a better user experience.

1. Access to a growing audience.

Founded in 2016, Vietcetera has quickly become the preeminent provider of smart, consistent content for Vietnamese people, by Vietnamese people. With a monthly readership of 10 million and a growing global audience of millennials and Gen Z, it has all the makings of an industry leader.

To deliver on its promise to be a digital media powerhouse, the company decided to make the most of the cloud by migrating 90 per cent of its IT infrastructure to Amazon Web Services (AWS). With a focus on data science, serverless computing, and AI, the AWS cloud allowed Vietcetera to create website landing pages for new articles and campaigns that were more than twice as fast and ten times more scalable than their predecessors. It also enables the media company to flex its creative muscle with machine learning and AI powered data mining capabilities that can deliver more relevant articles, podcasts, videos, and other media to users at the right time, with the right price tag.

2. A platform for Vietnamese voices.

Vietcetera publishes curated Vietnamese and English-language content covering Vietnam affairs, society, business and more for Millennial and Gen-Z audiences. With a focus on Vietnamese content, the media network and its family of brands and podcasts reach an audience of 20 million readers largely local in Vietnam.

Having built a loyal readership, the company is on track to generate $3 million in revenue by 2022. Hao Tran, CEO and co-founder, says the startup has a long-term strategy for expansion and growth.

With a team of over 100 full-time employees, Vietcetera is working hard to build a brand that stands for quality journalism and authentic reporting. The company prioritizes recruiting and retaining talent who share the same mindset as its founders.

With the recent relaunch of Vietcetera International, the company aims to expand its coverage to Vietnamese life and culture around the world. Expect a mix of smart journalism and personal essays that speak to the global Vietnamese identity.

3. A platform for business.

Vietcetera offers a platform for businesses to reach an audience of millennials and Gen Z. It also provides opportunities for brands to connect with these audiences through sponsored content and influencer campaigns.

Vietcetera is backed by venture capital firms and is in talks to acquire other media platforms. The company has recently raised $3.4 million in seed funding. This round was led by North Base Media, which is focused on backing digital media startups in markets where mobile internet penetration is growing. It was also backed by Hustle Fund, Genesia Ventures, East Ventures and Summit Media.

As a venture-backed media company, Vietcetera’s business model is to create and deliver high-quality content that resonates with readers. Its mission is to become a trusted voice for millennial and Gen Z audiences, and it works hard to provide its employees with a fulfilling work environment that fosters growth. In addition to publishing, Vietcetera also operates a brand lab and an in-house influencer agency.

4. A platform for culture.

Vietcetera is a multimedia digital publisher that produces editorial content, video series and podcasts in both Vietnamese and English. The platform has an audience of over 20 million readers, largely local in Vietnam but expanding beyond its home country to reach Vietnamese diaspora communities around the world.

The company also operates a number of vertical brands that focus on a variety of content categories, including real estate and women’s issues. It has raised $2.7 million in pre-Series A funding this year, led by media-focused venture firm North Base Media.

Founded by two Vietnamese diaspora entrepreneurs, Hao Tran and Guy Truong, in 2016, Vietcetera is the first of its kind to produce multimedia content on a global scale. Its content includes original videos, articles, infographics and interactive features that draw a huge number of pageviews. The company has a large staff and plans to expand into new markets with its upcoming verticals. As the leading multimedia company in Vietnam, Vietcetera is positioned to be the go-to source for news and information covering business, culture and society in the country and around the globe.